
Branding and digital design studio
We shape brands people remember and products theyenjoy using
Oblik is an independent studio for identity, packaging and digital design. We work with founders and teams who care about the details as much as we do.
About the studio
We are a small team of designers and strategists whoturn what makes a company different into an identity, apackage or a product people come back to.
120+
Brands shaped since the studio opened
120+
Brands shaped since the studio opened
120+
Brands shaped since the studio opened
120+
Brands shaped since the studio opened
Selected work
Recent projects for brands that make things

Halden Ceramics
Branding
A quiet identity for a studio that fires in small batches

Lune Skincare
Packaging
Packaging that reads clearly at seven in the morning

Parcel and Pine
Packaging
Three boxes, one sticker sheet, zero waste filler

Norrland Seating
Branding
An identity built like their chairs: few parts, made to last
What we do
Four disciplines, one small team that sees the wholepicture
We keep strategy, design and build under one roof, so the brand you sign off is the brand that ships.
01
Brand identity
Strategy, naming support, logo, type, colour and the guidelines your team will actually use.
02
Packaging
Structures, labels and print production for shelves, shipping boxes and everything in between.
03
Websites
Editorial sites and shops designed and built on a CMS your team can update without us.
04
Product design
App and dashboard design with research, prototypes and a design system your developers can own.
Trusted by makers, founders and teams in 14 countries
Halden Ceramics
Lune Skincare
Norrland Seating
Varga Architects
Kestrel Money
Forma Gallery
Halden Ceramics
Lune Skincare
Norrland Seating
Varga Architects
Kestrel Money
Forma Gallery
Halden Ceramics
Lune Skincare
Norrland Seating
Varga Architects
Kestrel Money
Forma Gallery
Halden Ceramics
Lune Skincare
Norrland Seating
Varga Architects
Kestrel Money
Forma Gallery
How a project runs
A clear process with no surprises on the invoice
Every project follows the same four stages. You always know what we are doing this week and what we need from you next.
01
Discover
We listen first. Workshops, interviews and a close look at your market tell us what the brand has to do.
Week 1 to 2
01
Discover
We listen first. Workshops, interviews and a close look at your market tell us what the brand has to do.
Week 1 to 2
01
Discover
We listen first. Workshops, interviews and a close look at your market tell us what the brand has to do.
Week 1 to 2
01
Discover
We listen first. Workshops, interviews and a close look at your market tell us what the brand has to do.
Week 1 to 2
Client words
What it is like to work with us
They asked better questions about our business than our own board did. The identity came out of those answers, and it still feels right two years later.
LH
They asked better questions about our business than our own board did. The identity came out of those answers, and it still feels right two years later.
LH
They asked better questions about our business than our own board did. The identity came out of those answers, and it still feels right two years later.
LH
They asked better questions about our business than our own board did. The identity came out of those answers, and it still feels right two years later.
LH
They asked better questions about our business than our own board did. The identity came out of those answers, and it still feels right two years later.
LH
Journal
Notes from the studio floor
Questions
Answers before you ask
Still curious about something? Write to us and a designer, not a salesperson, will reply within one working day.
How long does a brand identity project take?
Most identity projects take six to ten weeks from the first workshop to the final guidelines. Larger scopes with packaging or a website run in phases, so you can launch parts early.
How long does a brand identity project take?
How long does a brand identity project take?
How long does a brand identity project take?
How long does a brand identity project take?




