Branding
Halden Ceramics
Halden makes stoneware by hand in runs of forty pieces. We built an identity as calm as the work itself, with a colour system lifted straight from their glaze tests.
01 The challenge
Where things stood
Halden had outgrown its market-stall look. Their pieces were selling to restaurants and concept stores, but the brand still read as a hobby. They needed something that felt considered without shouting over the ceramics.
02 Our approach
What we did
We spent two days in the studio photographing glaze tiles and kiln notes. The wordmark borrows the stamp pressed into every base, the palette comes from five glazes, and the labels are printed on the same recycled stock as their wrapping paper.
03 Results
What changed after launch
3x
Wholesale enquiries in the first quarter
40
Pieces per firing, sold out online
6 wks
From first workshop to launch
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