Journal
Notes on brands, packaging and the craft behind them
Short essays from the studio about how we work, what we have learned and the small habits that make projects better.
All articles
Sketchbooks still beat the first Figma file
The first week of every identity project happens on paper. Rough sketches invite better feedback than polished screens.
What a good brief actually contains
Seven questions we ask before every project. None of them are about colour, and the last one matters more than the budget.
Designing for the doorstep
Online packaging is opened in a hallway, standing up, in under a minute. That minute deserves its own design brief.
Design systems are a team habit, not a file
A component library is only useful if the team reaches for it on a busy Tuesday. Here is how we hand systems over so they stick.
Photographing products in daylight
A window, a white board and patience. Our art direction notes for small brands that want honest product photos.
Saying no to the fourth logo option
We present one recommended direction, with reasons. Clients expect a menu, but a clear recommendation leads to better work.
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