All work
Packaging
Lune Skincare
A fragrance-free skincare line for sensitive skin. We designed a packaging system where the ingredient list is the hero and every refill fits the original jar.
01 The challenge
Where things stood
Lune's formulas are short and honest, but their first packaging hid that behind decorative illustration. Customers could not tell the serum from the cleanser on a crowded shelf.
02 Our approach
What we did
We built the system around a large, readable product name and a numbered routine step. Materials are frosted glass and bamboo, refills are paper pouches, and colour is used only to mark the step in the routine.
03 Results
What changed after launch
62%
Of customers buy a refill within three months
4
Products in a single consistent system
-38%
Plastic per unit compared to the old range
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