All work
Packaging
Parcel and Pine
An online homeware shop shipping thousands of orders a month. We replaced eleven box sizes with three, and turned the plain kraft carton into the brand's best advert.
01 The challenge
Where things stood
Parcel and Pine shipped in eleven box sizes, filled with plastic air pillows, and every box looked like every other delivery on the doorstep.
02 Our approach
What we did
We measured a year of orders and found three sizes cover almost all of them. A single sticker sheet carries the logo, a care note and a seal. The inside of the lid says thank you in the customer's first name.
03 Results
What changed after launch
11 to 3
Box sizes after the redesign
24%
Lower packaging cost per order
2.4k
Customer unboxing posts in year one
Keep looking
