All work
Branding
Forma Gallery
A contemporary sculpture gallery with six shows a year. We built a frame-based identity that adapts to each artist while staying recognisable on posters, walls and screens.
01 The challenge
Where things stood
Every exhibition needed its own look, and the gallery itself had disappeared behind them. Visitors remembered the artists but not where they had seen them.
02 Our approach
What we did
We designed a rectangular frame that crops, stretches and holds any artwork. The frame stays, the content changes. Signage, invitations and the website all use the same system.
03 Results
What changed after launch
6
Exhibitions a year on one system
+35%
Opening night attendance
1 day
To produce a new show's graphics
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