All work
Digital
Kestrel Money
Kestrel helps freelancers set money aside for tax. We redesigned the app around one number, what is safe to spend today, and built a design system the in-house team now runs.
01 The challenge
Where things stood
Users loved the idea but churned in the first month. The home screen showed eleven numbers and none of them answered the only question people had.
02 Our approach
What we did
We interviewed twenty freelancers, rebuilt the home screen around a single safe-to-spend figure and rewrote every notification to be calm and specific. Then we handed over a component library with documentation.
03 Results
What changed after launch
+27%
Day-30 retention after launch
4.8
Average store rating after the redesign
120
Components in the shared library
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